Silver Star JLR, Inc. Privacy Policy

Updated and Effective as of January 1, 2020

Silver Star JLR, Inc. dba Land Rover Thousand Oaks ("we," "us," or "Silver Star") takes your privacy seriously and is committed to safeguarding your privacy. Because we gather certain types of information from visitors to our sites and to our dealership, we have developed a privacy statement to help you understand the terms and conditions surrounding the collection and use of that information. This statement discloses the types of information we gather, how it is used, and how you can gain access to and edit any data that we've collected about you at any time.  By using the Silver Star website and services, and by giving us information at our dealership, you acknowledge you have read and understand the terms and conditions of this Policy.  If you do not agree to the terms and conditions of this Policy, please do not use our services.

1.                   Personal Information We Collect

We collect Personal Information that you enter on our Site or otherwise volunteer to us when you contact us to, among other things, request information, apply for employment, or obtain any other services.  For purposes of this Privacy Policy, "Personal Information" means information (whether stored electronically or in paper based filing systems) relating to a living individual who can be identified from that data (or from that data and other information in our possession).  The Company collects only the following categories of Personal Information as defined by the California Consumer Privacy Act of 2018 ("CCPA" or the "Act"):

  • Information you may provide on applications, forms, contracts, surveys or other correspondence. This information is not limited to, but may include, contact and other information including name, postal address, email address(s), phone number(s), social security number, driver's license number and income.
  • Demographic information including age, gender, activity information, taste or other preference information.
  • Information regarding your lease or finance terms and monthly payment amounts. We may also obtain this information from third-party sources.
  • Information regarding your vehicle (such as mileage), which is collected when you make an appointment or bring your vehicle to our dealer for service. We may also obtain information, such as open warranties, from third-party sources.
  • We may also collect various information about you during other transactions or communications you have with us.
  • During the course of a vehicle transaction, our dealership may receive information from consumer reporting agencies, credit references, employers and insurance agencies, such as your credit history, credit worthiness and information that our dealership obtains to verify employment history or to ensure that insurance coverage is in force.
  • Our dealership may collect usage information through cookies (see below) and other technology to track your website usage to improve our services, understand how your device interacts with our website and provide you with customized content. Geolocation information, device identifier, device operating system, and interaction with advertisements may also be collected.
  • Other information, such as your vehicle preferences, information regarding your potential trade in vehicle, that you provide or that we may obtain from third party sources.
  • Information submitted to us to indicate your interest in a position with us, including your indicated job preferences, work history and information provided on job applications.
  • For California Residents, please also refer to California Privacy Rights below.

2.                   Personal Information We Disclose to Others

We do not sell your Personal Information to any third party.  We may use and disclose some or all of your information to third parties as set forth herein.  We require these third parties to keep your Personal Information secure in accordance with federal and state legal requirements, such as the Gramm-Leach-Bliley Act, where applicable. We may use and disclose some or all of the information in accordance with applicable law as follows:

Service Providers/Marketing Partners - We may provide information to third parties to assist in servicing accounts, administering and enforcing accounts, providing services to our dealership or our customers and responding to customer inquiries.  Our dealership also may use marketing and other firms to assist in our own marketing efforts.  These third party service providers may use customer information to perform contracted services at our request. Our dealership requires these third parties to keep your Personal Information secure in accordance with federal and other applicable requirements, and our contracts with these third parties require that your information be used only to perform the contracted services as required by applicable law.

Assignment/Others - We are required to report sales transactions and provide vehicle related information to our manufacturer partners and government agencies.  In addition, we may buy and sell assets or businesses such as automobile dealerships.  When this occurs, customer information generally is transferred to the acquirer.  In the event that we buy or sell assets or businesses, or undergo a corporate reorganization, you grant us the right to assign the information we have collected from you.  We also disclose information about you to third parties in certain other circumstances, as permitted by law, or to process a transaction requested by you.

Audits/Legal Proceedings - We reserve the right to disclose your Personal Information as required by law and when our dealership believes that disclosure is necessary to protect our dealership rights and/or to comply with a judicial proceeding, court order or legal process served on our dealership.

3.                   Security

We use reasonable and appropriate measures to protect your Personal Information from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into due account the risks involved in the processing undertaken and the nature of the Personal Information we collect.

We will keep your Personal Information for as long as we need it, or as otherwise prescribed by law, for the purposes set out above.  This period will vary depending on your interactions with us.  We may also keep a record of correspondence with you for as long as is necessary to protect us from a legal claim. 

4.                   Access to Other Websites

Our Site may include links to and from other websites of our subsidiaries and affiliated companies.  If you follow a link to any of these websites, please note that these websites are not covered by this Privacy Policy, and each has its own privacy policy.  We encourage you to read the applicable privacy policies and terms and conditions of such parties or websites.  This Privacy Policy only applies to how Silver Star deals with your Personal Information, and it does not apply to any other company or any other company's websites even if you access them from our Site.  Please check those websites' policies before you submit any Personal Information to them.

5.                   Cookies

  • Our dealership may use cookies or other cross tracking methods to recognize you and your access privileges on the dealership site, to facilitate the interaction between you and the dealership site, and to track site usage. In addition, we may embed the services of third parties to enhance the functionality of our site, and those third parties may use cookies or other tracking methods in order to provide these services, track site usage, and for other reasons.
  • We may use online advertising networks to serve ads on our behalf on third party websites. These networks use cookies and other tracking technologies to measure the effectiveness of our advertising for their clients.  We limit these networks from using the information collected through our website for any purpose other than to assist us in our advertising efforts.
  • You can opt-out of the use of cookies through your browser's options, however, some services on our Sites may not function properly or may be considerably slower if you choose to do so. You may also opt-out of receiving targeted ads from many websites by using the opt-out tools available through Digital Advertising Alliance found at  Learn more by visiting
  • You may also opt-out of Google AdWords Remarketing by visiting Google's Ads Preferences Manager at
  • Note that opting-out does not mean you will no longer receive on-line advertising. It does mean that the company or companies from which you opted out will no longer deliver ads tailored to your preferences and usage patterns.

6.                   California Privacy Rights

This section applies to visitors, users, and others who reside in the State of California ("consumers" or "you").  This notice is provided to comply with the California Consumer Privacy Act of 2018 (the "CCPA") and other California privacy laws.  Any terms defined in the CCPA have the same meaning when used in this section.

California Civil Code Section 1798.83 permits California residents to request certain information, once a year, regarding our disclosure of Personal Information to third parties for their direct marketing purposes.  To make such a request, please send us an email using the contact information provided below and put "Shine the Light Request" in the subject line of your email.

In addition, if you are a California resident, beginning January 1, 2020 you have the following rights:

  • You have the right to request information about the categories and specific pieces of Personal Information we have collected about you, as well as the categories of sources from which such information is collected, the purpose for collecting such information, and the categories of third parties with whom we share such information.
  • You have the right to request information about our disclosure for business purposes of your Personal Information to third parties.
  • You have the right to opt-out of the sale of your Personal Information to third parties. However, we do not sell your Personal Information to third parties so there is no need to opt-out.
  • You have the right to request the deletion of certain Personal Information. Please note that California law permits us to retain certain categories of Personal Information for certain purposes, including to complete a transaction, to perform a contract between you and our dealership, and to comply with a legal obligation, such as a record retention requirement. 
  • You will not be discriminated against for exercising any of these rights - there will be no difference in the nature or cost of our services if you exercise your rights under the CCPA.  See "Non-Discrimination" below.

6.1               Personal Information We Collect

We collect Personal Information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device. In particular, we may have collected the following categories of Personal Information from consumers within the last twelve (12) months:




A name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, Social Security number, driver's license number, passport number, or other similar identifiers.

Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

A name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some Personal Information included in this category may overlap with other categories.

Protected classification characteristics under California or federal law.

Age, race, color, ancestry, national origin, citizenship, creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), veteran or military status.

Internet or other similar network activity.

Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.

Geolocation data.

Physical location or movements.

Professional or employment-related information.

Current or past job history or performance evaluations.


Personal information excluded:

Some of the Personal Information that we collect is covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act, the Gramm-Leach-Bliley Act or California Financial Information Privacy Act, and the Driver's Privacy Protection Act of 1994 are not subject to the CCPA and are not included in this summary.

6.2               Use of Personal Information

We may use or disclose the Personal Information we collect for one or more of the following business purposes:

  • To fulfill or meet the reason for which the information is provided. For example, you may provide us with Personal Information in order to purchase a vehicle or have service performed on your vehicle.
  • To provide you with information, products or services that you request from us.
  • To provide you with email alerts, event registrations and other notices concerning our products or services, or events or news, that may be of interest to you.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
  • To improve our website and present its contents to you.
  • To respond to law enforcement requests, in connection with court orders or litigation matters or as required by applicable law, court order, and governmental regulations.
  • As described to you when collecting your Personal Information or as otherwise set forth in the CCPA.
  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us is among the assets transferred.

6.3               Where Personal Information is Obtained

We obtain Personal Information from the following sources:

  • Directly or indirectly from you or your agents.
  • From third parties that interact with us in connection with the services we perform.
  • Directly or indirectly from your activity on our Site.

6.4               Sharing Personal Information

We may disclose your Personal Information to a third party for a business purpose.  When we disclose Personal Information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except performing the contract.  These third parties may include:

  • Service providers.
  • Third parties to whom you or your agents authorize us to disclose your Personal Information in connection with products or services we provide to you.
  • Third parties to whom we are required to report vehicle sales or other vehicle related information.

6.5               Your Rights and Choices

The CCPA provides consumers who are California residents with specific rights regarding their Personal Information.  This section describes your CCPA rights and explains how to exercise those rights.

Access to Specific Information and Data Portability Rights

You have the right to know and request that we disclose certain information to you about our collection and use of your Personal Information over the past 12 months from the date of your request.  Once we receive and verify your consumer request, we will disclose to you:

  • The categories of Personal Information we collected about you.
  • The categories of sources for the Personal Information we collected about you.
  • Our business or commercial purpose for collecting or sharing that Personal Information.
  • The categories of third parties with whom we share that Personal Information.
  • The specific pieces of Personal Information we collected about you (also called a data portability request).

Deletion Request Rights

You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions.  Once we receive and verify your consumer request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.

We may retain your Personal Information even if you request deletion if we can't verify your identity or if retaining the information is necessary for us or our service providers as provided in the CCPA.

Exercising Access, Data Portability, and Deletion Rights

We make available to California residents two designated methods for submitting requests to exercise access, data portability, and deletion rights of your Personal Information. Please submit a verifiable consumer request to us by either:

Only you or your authorized agent (i.e., a person registered with the California Secretary of State that you authorize to act on your behalf) may make a verifiable consumer request related to your Personal Information. You may also make a verifiable consumer request on behalf of your minor child.  In California, a minor is defined as any person under the age of 18 years.

You may only make a verifiable consumer request for access or data portability up to two times within a 12-month period. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information relates to you.  Making a verifiable consumer request does not require you to create an account with us.  We will only use Personal Information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

Upon our receipt of a consumer request, you will receive confirmation of our receipt of the request.  We endeavor to respond to a verifiable consumer request within 45 days of its receipt.  If we require more time (up to an additional 45 days), we will inform you of the reason and extension period in writing.  We will deliver our written response by mail or electronically, at your option.  Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt.  The response we provide will also explain the reasons we cannot comply with a request, if applicable.  For data portability requests, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable request. The law allows you to make 2 requests within a 12 month period.

6.6               Non-Discrimination

We will not discriminate against you if you exercise your CCPA rights.  For that reason, we will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services, or a different level or quality of goods or services.

6.7               Authorized Agent

California consumers may designate an authorized agent to exercise a CCPA right on the consumer's behalf. If a consumer utilizes an authorized agent to exercise a CCPA right, the following proof that the agent has been authorized to act on the consumer's behalf will need to be provided:

  • Proof of written permission by the consumer for the authorized agent to act on his or her behalf and separate verification of the consumer; or
  • Proof that the authorized agent holds a power of attorney to act on the consumer's behalf pursuant to Cal. Probate Code §§ 4000-4465. 

If you are visiting our website from a location outside of the U.S., your connection will be through and to servers located in the United States. Any information you provide during your visit will be processed and maintained on our Web server and other internal systems located within the United States. 

Some browsers incorporate a "Do Not Track" (DNT) feature that, when turned on, signals to websites and online services that you do not want to be tracked.  Because there is not yet an accepted standard for how to respond to a DNT signal, we do not currently respond to DNT signals on this website or on websites where we provide advertisements, content, or other services.

We retain the right to change or update this Privacy Policy at any time.  We will post those changes to this page so that users are always able to view what information our dealership collect, how our dealership use it, and under what circumstances our dealership disclose it.  We will use, share, and disclose all information in accordance with the Privacy Policy in effect at the time the information was collected.

Our services are not intended for children.  We do not knowingly allow anyone under the age of 18 to participate in any services offered on our website which requires the submission of user information.  If we learn that a user is under the age of 18 and has submitted user information to us, we will delete that information as promptly as possible.

If you choose to visit our Site, or share Personal Information with us, your visit and any dispute over privacy is subject to this Notice, including limitations on damages, resolution of disputes, and application of the law of the State of California.  If you have any concern about our privacy practices, please contact us with a thorough description, and we will try to resolve it.   Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account.

If you have any questions or concerns regarding this Policy or our websites, please contact us at 800-995-5175 Attention: Privacy Officer or e-mail us at


  • Monday 9:00AM - 8:00PM
  • Tuesday 9:00AM - 8:00PM
  • Wednesday 9:00AM - 8:00PM
  • Thursday 9:00AM - 8:00PM
  • Friday 9:00AM - 8:00PM
  • Saturday 9:00AM - 8:00PM
  • Sunday 10:00AM - 7:00PM